“I wanted to make an album that had an undercurrent of super South African country music,” Kiernan “AKA” Forbes told Apple Music in one of his last interviews before his sudden, tragic death on 10 February 2023. “I grew up listening to a lot of Jackson Browne and Cat Stevens, and all these weird guys that my dad played me, and it was kind of cathartic for me after my fiancée passed away. Country music is very much about heartbreak and pickup trucks and stars and stuff like that. So, I wanted to kind of get that feeling in there. But in a South African context, that would mean what? Maskandi; music from the Midlands, Pietermaritzburg. But then, with my obvious love for house music as well, and as time went on, ‘MASS COUNTRY’ just grew to mean the sound of South Africa—the sound of the country that I’m from, and the purpose of it being for the country that I’m from.”
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The Vth Season is known as the most impactful Creative Entertainment Agency with an enviable roster of Africa’s most well-known Music Talent. The entity is best known for developing unknown raw music talent to celebrated household name status in Africa, with recognition from multiple award committees such as the South African Music Awards (SAMAs), Metro FM Awards, MTV Africa Music Awards (MAMA’s) as well as international nods from the likes of the Black Entertainment Television (BET) Awards and MTV Europe Music.